About Jakob

Jakob’s leadership and communication skills were crafted through the role he played in several championship athletic programs. As a player, he captained the 3 winningest teams in Mercer University’s school history, capped with a 2014 NCAA Tournament bid and Round 1 upset victory over the #3 seeded Duke Blue Devils—a game that would win Jakob and his teammates an ESPY Award. As a coach, Jakob won a National Championship in 2015 with the University of Wisconsin Stevens Point, eventually retiring from his three year coaching stint to pursue other passions.

He founded The Master Your Craft Study in 2017, where he operates as Producer, Chief-Editor, Writer, and On-Air Personality. The MYC Study is an online publication of athletic excellence, where Jakob and his team conduct book research, record podcasts, and write/produce articles, videos, and tools for coaches, athletes, and trainers.
Click here to visit The MYC Study site.

Known for his intellectual reason, thought provoking ideas, and charismatic spirit, Jakob has committed to his broader educational and social impact goals by way of teaching collegiate courses and as an influential Public Speaker, conducting Lifestyle Design Workshops for Universities and Businesses.


Mercer University

Master of Education (M.Ed.) – Higher Educational Leadership
Bachelor of Arts (B.A.) – Communication Studies (major), Business Administration (minor)

Primal Blueprint Health Coach

A health coaching certification rooted in the paleo/ancestral health ideology.

Speaking + Workshops

Lifestyle Design Workshops

Jakob conducts single event and serial lifestyle design workshops for the general student body and athletic departments at numerous Universities. His events involve segments on Perspective, Leadership, Communication, Culture Building, Productivity/organization, and Day Design. Throughout these engagements, Jakob has informally (and rather jokingly) become recognized as “The Architect of Areté”.


Jakob was sidelined his first two seasons as a collegiate player, having 5 surgeries on his foot and knee. Despite a multitude of ruthless adversities, Jakob became a 4-year team captain, 4-year starter, and winningest player in Mercer Basketball history. With his champion’s pedigree and a humbling story of grit, perseverance, and true benevolent leadership to speak of, Jakob has an inspiring, thought provoking message, and his tale will touch everyone in the room.

Click here if you’re interested in hiring Jakob for an event. (Currently booked through December).


University of South Carolina Aiken

Jakob is a Professor of Communication Studies with a focus on Organizational and Leadership Communication.


Book Projects

4 Coaches
Anomaly is our Norm

Jakob’s Blog

Anecdotes on Areté, Perspective, Leadership, Education, Communication, Book Readings, and other random thought provoking ideas. Click here to check it out!


Still today, and dating back to age 10, Jakob periodically authors short diddles and poetry. Only a few have been published on this site, but he plans to release more in the coming months! Click here to check it out!

Cheap Healthy Foods

So, this isn't really a "secret" anymore, but there are far too many folks who I run into that LOVE LIVING A HEALTHY LIFESTYLE, but have NEVER HEARD this (seriously? you're missing out on $ and health), so I decided to write a quick blog about it. When people tell me...

Defining Areté (arete) | greek: ἀρετή

Defining areté: how can we define something with such dense meaning?

Flying with feet

Our synergy is obvious, if only we’d see our roles, and choose to work together. To fly, we need feet.

Many Worlds

Each in their own world, like so many others, these men might find a consistent joy.

Can you be both an Extrovert and an Introvert?

Imagine taking every social construct we know to be true, and duplicating it with a  digital reality. Each platform like a new dimension. We can be whomever we choose to be, and not one world needs to have likened carry over. 

Tony Robbins 5 Simple Steps to Take Control of Your Life and Thrive

Whether it’s to level-up and improve your already successful design or if you desperately need to make some changes, Tony outlines some of the necessary steps. They’re harder to implement than they look, but the first step is knowing what you have to do.


Jakob's Blog

Anecdotes on Areté, Perspective, Leadership, Education, Communication, Poetry, Book Readings, and other random thought provoking ideas.

Let the journey begin!

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