Ideas come in bunches.

Some are great. No, most are great!

But great for what? Great for whom? Great for WHEN?

Is it worth it to sit down for a second time and follow up on a stray idea? Maybe.

On every idea? Absolutely not.

We need to think diligently about our critical path whenever a new idea emerges. Will it delay or will it work synergistically with our current pursuit? If the former, it had better be more important to us than what we are currently working on.

If it is not? SHELVE IT.

Don’t throw it out, though. Tuck it away.

Out of sight. Out of mind. But alive and well.

This is one of the many reasons why being organized is so valuable. If our office (metaphor) is messy, there’s no room to store the ideas that need time to marinate before they serve us.

Shelving our random ideas, rather than suppressing or ignoring them, gives way for the joyful opportunity to be reinvigorated by them later.

Remember the last time you found a $20 bill in your pocket while doing laundry?

That feeling. (Yessss).

Now, imagine happening upon a long-lost-idea that makes perfect sense to chase now.


Happy shelving.



Thank you so much for sharing and spreading my writing. Thus far, the audience has almost tripled in just a few months. I am overjoyed to see that my short writings are having such a profound impact on everyone. This is my craft! I love to write, and the more that I do it, the better I become. The more that y’all like and share my stuff, the closer I get to making a career out of writing and the more resources I will have at my disposal to bring you powerful and important lessons and material. Again, thank you so much for your support.

Love you all,


I have re-written this section countless times. This is the crisis of our generation, defining one's self in an 'about me' box knowing that 95% of our peers will log that as 'who we are' without ever speaking to us, because reading the long-version is just too cumbersome for our over-crowded, busy lives. // In short: I'm a polymath with a hyperactive mind, curious about and fascinated by the complexities of, basically, everything. I'm firmly committed to living a life of "areté"—omnipresent excellence, and my mottos are 'making the best of this life' (Mt. Botl), and "Do it now or forever wish you had". // I had a 'famed' basketball stint (captaining the 2014 Mercer team that upset Duke in NCAA Tourney + winning a Nat'l Title as a coach). I quit the sports industry all-together, cold turkey, soon after. I had an existential crisis with 'glory' and 'meaning' and other challenging thoughts revolving around how many hours (90+/week) I was spending trying to 'win games'. // Since 2017, I've been in pursuit of several entrepreneurial ideas and am educating myself on a few new areas of focus. The following is a condensed list of the countless curiosities and industries that I've explored, worked in, or studied the last 3 years (of which I will need to choose 1-3 of to focus on sooner than later). Writing, Podcasting, Teaching—Adjunct College Professor, Public Speaking + Workshops, Building & Construction, Sustainable Real Estate Development—Industrial + Urban Repurposing in particular, Negotiation, Marketing—Branding/design/communications, Woodwork, Gardening, Permaculture-based farming and homesteading, Psychology, Industrial Engineering—Process Improvement + UX consulting, Project Management, Renewable Energy, & Executive Coaching for (select) clients focusing on leadership, personal brand + career development, health habits, productivity, networking, and communication skills. Yes, all of it, and since I sleep minimally, and my mind races like an ostrich all day and night, I know a fair bit about each of those topics. I have an obsession with learning. I'm always looking to connect and have conversations with folks, so, hit me up. I hope my work brings you joy, value, a challenge, or a ripe perspective. Much love, Jakob

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