Automation rules the growing world right now. It has for decades.

In actuality, the whole idea of creating an industrial process is akin to modern automation — albeit, now, it’s made up of robot labor, rather than human labor.

To grow (or ‘to scale’ if we’re in the business world), streamlining our process is necessary. A CEO’s dilemma: just because you can, doesn’t mean that you should. Learning to hire out, delegate, and automate daily tasks is an essential idea.

BUT … (there’s always a ‘but’)

Some things cannot be replaced by automation.

Here are 2, of a great many, examples:

Exercise – We cannot automate blood-flow, which, much to our chagrin, is responsible for our health. Sitting is the new smoking. We have to move our own body if we want to stay alive. Simple concept. I agree, though… it would be nice if we could hire out our exercise.

Relationships – Our family and friends won’t likely agree to communicating with a Virtual Assistant instead of us. They want love. Personal, affectionate love. They want attention. They want interaction. They want community. To some varying degree, we all do. None of that can be automated.

⇒⇒⇒ Make a list of all the ‘tasks’ in your life that CANNOT be automated, and then realize how valuable it is to automate everything else. In fact, that is precisely why we do automate!

To save time

Saving time for the things that matter. Saving time for the people and things that we actually WANT to spend time on.

Over-automation is sinister. That’s a facet of the rat race.

  1. I know that automation will give me more time for what matters.
  2. I have automated everything in my life.
  3. “I am sorry Steve, I cannot hang out with you this Friday, I am too busy adding more responsibilities to my life that need automating.”

Starting the Keurig is much faster than waking up an hour early to walk to the coffee shop. Although, the exercise we get on the way, and the folks we socialize with while we sip our espresso might make the rest of our time that day more worthwhile.

Time value is tricky. Assign it with care.

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A note from the author:
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Serving you is my sincerest pleasure. Please, don’t hesitate to reach out with criticisms (be harsh), praise (not necessary), questions (answers), or just to say hello and chat (my favorite).

Love & Areté,
Jakob Gollon

I have re-written this section countless times. This is the crisis of our generation, defining one's self in an 'about me' box knowing that 95% of our peers will log that as 'who we are' without ever speaking to us, because reading the long-version is just too cumbersome for our over-crowded, busy lives. // In short: I'm a polymath with a hyperactive mind, curious about and fascinated by the complexities of, basically, everything. I'm firmly committed to living a life of "areté"—omnipresent excellence, and my mottos are 'making the best of this life' (Mt. Botl), and "Do it now or forever wish you had". // I had a 'famed' basketball stint (captaining the 2014 Mercer team that upset Duke in NCAA Tourney + winning a Nat'l Title as a coach). I quit the sports industry all-together, cold turkey, soon after. I had an existential crisis with 'glory' and 'meaning' and other challenging thoughts revolving around how many hours (90+/week) I was spending trying to 'win games'. // Since 2017, I've been in pursuit of several entrepreneurial ideas and am educating myself on a few new areas of focus. The following is a condensed list of the countless curiosities and industries that I've explored, worked in, or studied the last 3 years (of which I will need to choose 1-3 of to focus on sooner than later). Writing, Podcasting, Teaching—Adjunct College Professor, Public Speaking + Workshops, Building & Construction, Sustainable Real Estate Development—Industrial + Urban Repurposing in particular, Negotiation, Marketing—Branding/design/communications, Woodwork, Gardening, Permaculture-based farming and homesteading, Psychology, Industrial Engineering—Process Improvement + UX consulting, Project Management, Renewable Energy, & Executive Coaching for (select) clients focusing on leadership, personal brand + career development, health habits, productivity, networking, and communication skills. Yes, all of it, and since I sleep minimally, and my mind races like an ostrich all day and night, I know a fair bit about each of those topics. I have an obsession with learning. I'm always looking to connect and have conversations with folks, so, hit me up. I hope my work brings you joy, value, a challenge, or a ripe perspective. Much love, Jakob

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