Never are we more resourceful than when the toilet paper is running out. We get by cleaning our bum with 2-3 (sometimes thin) squares-per-wipe.

It’s impressive, really.

Yet, time and time again, we overuse TP when it’s in abundance — a new roll — without considering how near we come (and how frequently we get) to the despair of having a messy poo and only a few squares until total depletion.

At full-roll we like to ‘once-bunch’ rather than ‘fold-wipe-fold-wipe’, and that’s just wasteful. Worst of all, the selfish ‘bunch-er’ may not be the one who has to face the diminishing tissue.

When the TP is gone, some folks have even resorted to using the cardboard roll for a final, desperate wipe (guilty… judge me). We’re often willing to do dirty things when we have no other choice. We’re a resilient species.

Why can’t we wipe every time like the roll is almost empty?

To a similar accord:

  • We take advantage of generous friends and the time + energy they offer
  • We overuse natural resources until they’re nearly gone, or harder to harvest
  • We abuse love relationships for a random affair and ruin a healthy family dynamic

It’s much wiser to wipe efficiently from the beginning. The frequency of TP Emergencies will go way down, and we’ll all be better for it.

By the way, can someone at Bristol Farms in Manhattan Beach, CA walk to the back right corner of the grocery store and bring me a roll? Thanks.

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A note from the author:
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Serving you is my sincerest pleasure. Please, don’t hesitate to reach out with criticisms (be harsh), praise (not necessary), questions (answers), or just to say hello and chat (my favorite).

Love & Areté,
Jakob Gollon

I have re-written this section countless times. This is the crisis of our generation, defining one's self in an 'about me' box knowing that 95% of our peers will log that as 'who we are' without ever speaking to us, because reading the long-version is just too cumbersome for our over-crowded, busy lives. // In short: I'm a polymath with a hyperactive mind, curious about and fascinated by the complexities of, basically, everything. I'm firmly committed to living a life of "areté"—omnipresent excellence, and my mottos are 'making the best of this life' (Mt. Botl), and "Do it now or forever wish you had". // I had a 'famed' basketball stint (captaining the 2014 Mercer team that upset Duke in NCAA Tourney + winning a Nat'l Title as a coach). I quit the sports industry all-together, cold turkey, soon after. I had an existential crisis with 'glory' and 'meaning' and other challenging thoughts revolving around how many hours (90+/week) I was spending trying to 'win games'. // Since 2017, I've been in pursuit of several entrepreneurial ideas and am educating myself on a few new areas of focus. The following is a condensed list of the countless curiosities and industries that I've explored, worked in, or studied the last 3 years (of which I will need to choose 1-3 of to focus on sooner than later). Writing, Podcasting, Teaching—Adjunct College Professor, Public Speaking + Workshops, Building & Construction, Sustainable Real Estate Development—Industrial + Urban Repurposing in particular, Negotiation, Marketing—Branding/design/communications, Woodwork, Gardening, Permaculture-based farming and homesteading, Psychology, Industrial Engineering—Process Improvement + UX consulting, Project Management, Renewable Energy, & Executive Coaching for (select) clients focusing on leadership, personal brand + career development, health habits, productivity, networking, and communication skills. Yes, all of it, and since I sleep minimally, and my mind races like an ostrich all day and night, I know a fair bit about each of those topics. I have an obsession with learning. I'm always looking to connect and have conversations with folks, so, hit me up. I hope my work brings you joy, value, a challenge, or a ripe perspective. Much love, Jakob

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