Why is it that when we reward ourselves, we are almost always choosing to do things that are only a reward in the short-term?

Good workout today?
Reward thyself: Cake and Ice Cream
Result: must commit to a grueling workout tomorrow (one we probably won’t do).

Finished project at work?
Reward thyself: 12 pack of Busch Light
Result: Unproductive next few days, stress about being behind on the next project.

When we intend to ‘reward’ ourselves for doing something well, maybe we’d want to choose the route of compounding returns.

Something of lasting value.
Reward thyself with ANOTHER thing worth being proud of. Be good to you.