The job of the marketer is not to convince people that the product is worth buying.
That’s the job of the creator.

The job of the marketer is to get it in front of (the right) people’s eyes.

If we, as creators, are more focused on getting our ideas in front of people than we are on the effectiveness and quality of the message, our failure is a foregone conclusion.

Flaunting the elusion of value might keep our heads above water, but we’ll never catch momentum that way, and momentum is the only way to sustain creativity in a working environment over long periods of time.

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