What’s the problem with wine bottles and beer growlers?
Most people don’t save any for later.

The winemakers and brewers take no issue with that. Our folly is their delight!
For the consumers, the folks dancing with indulgence, only having “1” is not the problem.
The problem is that “1” is a mirage.

1 cookie won’t make us fat.

1 cigarette won’t give us lung cancer.

1 is a pleasure… until it is not.
Then 1 is a warmup… and 2 is a treat!
Then 2 is routine… so why not have 3!?

The habit grows, and as it does, the joy depreciates and the consequences compound.

We know the basics of addiction, and we also know, all too well, what sort of things we’re personally addicted to… porn? anger? lazy behavior? bread? jealousy? social media? recognition? lying? sugar? blaming others? — We trade these things for temporary relief or immediate pleasure, but that’s a shortsighted plan.

It’s too easy to mollycoddle the monkey brain.
It knows what it wants, especially when the systems that we exist in provide easier access.

Week 1 = 1 Growler lasts 5 days
Week 5 = 1 Growler lasts 1 day
The problem with beer growlers?
After we’ve had our 1, the 2nd is now only a few steps away, rather than down the street at the store. That’s poor system design if all we planned to have was 1.

The only time heroin is ever just a “1” time thing is when there’s absolutely nowhere else to get heroin for a 2nd time.

If our standards and our systems allow for 1 inch of engagement, we know damn well that some of these things will demand a mile.

Years later, trying to kick a terrible habit, we’ll wonder why nobody told us that 1 was too much.


If none of this resonates with you, I’m glad.

If you read this and felt like somebody was carving out your heart with a blunt blade, we likely have more in common than you’d think, and I’d be willing to spend some time chatting with you about it — don’t feel shy or ashamed to send me a message.

Much love, Jakob

About the Author Jakob Gollon

I have re-written this section countless times. This is the crisis of our generation, defining one's self in an 'about me' box knowing that 95% of our peers will log that as 'who we are' without ever speaking to us, because reading the long-version is just too cumbersome for our over-crowded, busy lives. // In short: I'm a polymath with a hyperactive mind, curious about and fascinated by the complexities of, basically, everything. I'm firmly committed to living a life of "areté"—omnipresent excellence, and my mottos are 'making the best of this life' (Mt. Botl), and "Do it now or forever wish you had". // I had a 'famed' basketball stint (captaining the 2014 Mercer team that upset Duke in NCAA Tourney + winning a Nat'l Title as a coach). I quit the sports industry all-together, cold turkey, soon after. I had an existential crisis with 'glory' and 'meaning' and other challenging thoughts revolving around how many hours (90+/week) I was spending trying to 'win games'. // Since 2017, I've been in pursuit of several entrepreneurial ideas and am educating myself on a few new areas of focus. The following is a condensed list of the countless curiosities and industries that I've explored, worked in, or studied the last 3 years (of which I will need to choose 1-3 of to focus on sooner than later). Writing, Podcasting, Teaching—Adjunct College Professor, Public Speaking + Workshops, Building & Construction, Sustainable Real Estate Development—Industrial + Urban Repurposing in particular, Negotiation, Marketing—Branding/design/communications, Woodwork, Gardening, Permaculture-based farming and homesteading, Psychology, Industrial Engineering—Process Improvement + UX consulting, Project Management, Renewable Energy, & Executive Coaching for (select) clients focusing on leadership, personal brand + career development, health habits, productivity, networking, and communication skills. Yes, all of it, and since I sleep minimally, and my mind races like an ostrich all day and night, I know a fair bit about each of those topics. I have an obsession with learning. I'm always looking to connect and have conversations with folks, so, hit me up. I hope my work brings you joy, value, a challenge, or a ripe perspective. Much love, Jakob

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: