In times of crisis, some run toward the fight.

– U.S. Navy, magazine ad (circa 2009)

Helpful or hurtful—our actions, in crisis,
speak volumes of our character at heart.

Our decisions right now will expose, transparently, the sort of person we are
and the sort of person we’ve been.
What we do will also impact, greatly, the sort of person that we’ll become.

Some are bickering and bashing.
Some are exploiting the weak.
Some are lying, and some are leveraging.

Some are afraid of the truth.
Some are afraid that nobody knows.
Some are afraid that what’s true today, may change tomorrow.

Some are working, and
Some are playing, while others are resting their mind.

Some are nurses, doctors, and caretakers—We know who they’ve been, and we know what they’ve been called to do now.
Some are new, the riveters—the Rosie’s and Randy’s—sowing masks and delivering goods.
Some are just laying low, and trying to act responsibly.

Some are suffering immensely.
Some are suffering and still might lend a hand.

Some are acting for the best of our people, in mind or in deed, and…
Some are not.

In times of crisis, some run toward the fight.
Some-ONE like you and I,
will run one way, or not…
Go Right.


This is the magazine clipping that inspired my journaling today. It’s been hanging on my wall for years, and has traveled with me from state to state. Simple ad, powerful message.

Reading suggestion | “Going Right” by Logan Gelbrich
Logan is a leader of people, and a proponent of Mt. Botl. I figured I’d throw this reference in, as the finishing line, “Go Right”, is his mantra. It’s about logically justifying a worthy pursuit, and he talks about why we ought to be chasing our peak expression in everything we do. — fitting for this post, today.

About the Author Jakob Gollon

I have re-written this section countless times. This is the crisis of our generation, defining one's self in an 'about me' box knowing that 95% of our peers will log that as 'who we are' without ever speaking to us, because reading the long-version is just too cumbersome for our over-crowded, busy lives. // In short: I'm a polymath with a hyperactive mind, curious about and fascinated by the complexities of, basically, everything. I'm firmly committed to living a life of "areté"—omnipresent excellence, and my mottos are 'making the best of this life' (Mt. Botl), and "Do it now or forever wish you had". // I had a 'famed' basketball stint (captaining the 2014 Mercer team that upset Duke in NCAA Tourney + winning a Nat'l Title as a coach). I quit the sports industry all-together, cold turkey, soon after. I had an existential crisis with 'glory' and 'meaning' and other challenging thoughts revolving around how many hours (90+/week) I was spending trying to 'win games'. // Since 2017, I've been in pursuit of several entrepreneurial ideas and am educating myself on a few new areas of focus. The following is a condensed list of the countless curiosities and industries that I've explored, worked in, or studied the last 3 years (of which I will need to choose 1-3 of to focus on sooner than later). Writing, Podcasting, Teaching—Adjunct College Professor, Public Speaking + Workshops, Building & Construction, Sustainable Real Estate Development—Industrial + Urban Repurposing in particular, Negotiation, Marketing—Branding/design/communications, Woodwork, Gardening, Permaculture-based farming and homesteading, Psychology, Industrial Engineering—Process Improvement + UX consulting, Project Management, Renewable Energy, & Executive Coaching for (select) clients focusing on leadership, personal brand + career development, health habits, productivity, networking, and communication skills. Yes, all of it, and since I sleep minimally, and my mind races like an ostrich all day and night, I know a fair bit about each of those topics. I have an obsession with learning. I'm always looking to connect and have conversations with folks, so, hit me up. I hope my work brings you joy, value, a challenge, or a ripe perspective. Much love, Jakob

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