If you type “words” into Google and search it, the first result is for a Words with Friends game cheat website.

In fact, the top 5 results are for ways to cheat on word games/apps.

I have two thoughts on this:

  1. If we polled all of our friends that we (used-to) play Words with Friends against, I’m willing to bet that most would say they do not or never did cheat. Google results, ranked based on usage and hits, might tell a different story. Odds are, some of our friends are liars.
  2. Words hold immense power, and our most common ‘research’ via google is related to cheating and winning phone games using words. So, we’re bad at using them, and even when we cheat, we do it for purposeless game-winning. Wow.

Big data… Google results are fascinating, however, they don’t dictate what each of us, as individuals, will decide to do first thing tomorrow morning.

Some of us will open our phones and go (quite easily) to a word finder website for cheaters in order to win a phone game. Others will open a book and learn several new words and concepts.


About the Author Jakob Gollon

I have re-written this section countless times. This is the crisis of our generation, defining one's self in an 'about me' box knowing that 95% of our peers will log that as 'who we are' without ever speaking to us, because reading the long-version is just too cumbersome for our over-crowded, busy lives. // In short: I'm a polymath with a hyperactive mind, curious about and fascinated by the complexities of, basically, everything. I'm firmly committed to living a life of "areté"—omnipresent excellence, and my mottos are 'making the best of this life' (Mt. Botl), and "Do it now or forever wish you had". // I had a 'famed' basketball stint (captaining the 2014 Mercer team that upset Duke in NCAA Tourney + winning a Nat'l Title as a coach). I quit the sports industry all-together, cold turkey, soon after. I had an existential crisis with 'glory' and 'meaning' and other challenging thoughts revolving around how many hours (90+/week) I was spending trying to 'win games'. // Since 2017, I've been in pursuit of several entrepreneurial ideas and am educating myself on a few new areas of focus. The following is a condensed list of the countless curiosities and industries that I've explored, worked in, or studied the last 3 years (of which I will need to choose 1-3 of to focus on sooner than later). Writing, Podcasting, Teaching—Adjunct College Professor, Public Speaking + Workshops, Building & Construction, Sustainable Real Estate Development—Industrial + Urban Repurposing in particular, Negotiation, Marketing—Branding/design/communications, Woodwork, Gardening, Permaculture-based farming and homesteading, Psychology, Industrial Engineering—Process Improvement + UX consulting, Project Management, Renewable Energy, & Executive Coaching for (select) clients focusing on leadership, personal brand + career development, health habits, productivity, networking, and communication skills. Yes, all of it, and since I sleep minimally, and my mind races like an ostrich all day and night, I know a fair bit about each of those topics. I have an obsession with learning. I'm always looking to connect and have conversations with folks, so, hit me up. I hope my work brings you joy, value, a challenge, or a ripe perspective. Much love, Jakob

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