Any thing, over time, will deteriorate. That is, after all, the natural course of things. Soil and foliage, micro-organisms and mycelium, they break down and decay whatever they’re in contact with.

Everything rots.

As humans (for better or for worse, nobody knows) we reject the natural course. We attempt to preserve, and sustain, and build, and grow.

It takes immense effort to sustain, though.

No building lasts forever.
No business runs itself.

Full autonomy is an illusion.
Nothing can sustain, over any amount of time, without care and attention from someone, somewhere.

Our brains can decay, too.

Books don’t read themselves.

Deciding to improve something isn’t ‘extra credit’, it’s a necessary step if we care about preservation, success, longevity, and sustainability.

Cleaning up the mess is part of the project.
Getting an oil change is part of driving.

If we ever find ourselves bored or struggling to keep engaged, just remember: everything around us will rot if we don’t tend to it.

If there’s nothing better to do, pick a thing, any thing, and improve it.


About the Author Jakob Gollon

I have re-written this section countless times. This is the crisis of our generation, defining one's self in an 'about me' box knowing that 95% of our peers will log that as 'who we are' without ever speaking to us, because reading the long-version is just too cumbersome for our over-crowded, busy lives. // In short: I'm a polymath with a hyperactive mind, curious about and fascinated by the complexities of, basically, everything. I'm firmly committed to living a life of "areté"—omnipresent excellence, and my mottos are 'making the best of this life' (Mt. Botl), and "Do it now or forever wish you had". // I had a 'famed' basketball stint (captaining the 2014 Mercer team that upset Duke in NCAA Tourney + winning a Nat'l Title as a coach). I quit the sports industry all-together, cold turkey, soon after. I had an existential crisis with 'glory' and 'meaning' and other challenging thoughts revolving around how many hours (90+/week) I was spending trying to 'win games'. // Since 2017, I've been in pursuit of several entrepreneurial ideas and am educating myself on a few new areas of focus. The following is a condensed list of the countless curiosities and industries that I've explored, worked in, or studied the last 3 years (of which I will need to choose 1-3 of to focus on sooner than later). Writing, Podcasting, Teaching—Adjunct College Professor, Public Speaking + Workshops, Building & Construction, Sustainable Real Estate Development—Industrial + Urban Repurposing in particular, Negotiation, Marketing—Branding/design/communications, Woodwork, Gardening, Permaculture-based farming and homesteading, Psychology, Industrial Engineering—Process Improvement + UX consulting, Project Management, Renewable Energy, & Executive Coaching for (select) clients focusing on leadership, personal brand + career development, health habits, productivity, networking, and communication skills. Yes, all of it, and since I sleep minimally, and my mind races like an ostrich all day and night, I know a fair bit about each of those topics. I have an obsession with learning. I'm always looking to connect and have conversations with folks, so, hit me up. I hope my work brings you joy, value, a challenge, or a ripe perspective. Much love, Jakob

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